What is email marketing ? Best Benefits of Email Marketing .

 

What Is Email Marketing ?

Email marketing is the process of sending optimized commercial messages through email to targeted consumers. If your marketing strategy relies on email, you’ll be glad to know that email marketing remains alive and well. 

5 Benefits of Email Marketing

There are many reasons to consider email marketing the most effective method of increasing your audience that is ready for conversion. Some useful tips to discuss marketing via email:

1. It's more effective than social media.

Despite the growth of social media platforms such as Facebook, Twitter, LinkedIn and Instagram however, email users surpass the audience on social. 

2. You can combine mobile and email.

Email messages are an excellent method of reaching mobile customers because a significant portion of promotional messages are accessed through smartphones.

3. Emails can be made highly customizable.

By dividing your marketing email audience into lists of specific types and customizing elements like greetings, CTAs and the contents of your email, you are able to provide a customized content experience to each customer.

4. You can make action-oriented emails.

Email marketing is a way to leverage our natural inclination to respond, forward or take action on an email. According to Thumar says, "It is the usual instinct to act someway with an email and this can hugely benefit the business in bringing in traffic on your website and consequently causing an increase in sales."

5. It's inexpensive and economical.

The price of one email is extremely low. This means that you can reach a large population with a single mailer. There is no cost to purchase ads or the effort needed to reach a specific audience, such as with search and social media.

Email targeting—know your audience

Once you, the marketer, have your database in place and a growing list of opt-in subscribers, you’ll need to monitor your communication volume and content to ensure that the messages you sending are targeted and relevant to your recipients.