Google Reportedly Turning YouTube Into a Shopping Site

Google is announced to have major plans to turn YouTube into a shopping website.

A report by Bloomberg suggests Google is at the first stages of changing YouTube into a shopping site.

This would allow customers to instantly buy items they view from product review movies, unboxing videos, tutorials, etc.

YouTube is currently a shopping destination of types, as 55% of customers use videos to make buy decisions.

Nevertheless, if clients opt to purchase a product after seeing a picture, they must visit another website in order to set the purchase.

Google would like to create it so customers can directly get the goods they see in movies before leaving YouTube.

Bloomberg reports Google is currently making moves to turn this strategy into a fact by collecting information about products inside movies.

To gather this information, YouTube founders have been requested to tag and track products exhibited within their own clips.

The end goal is to reverse YouTube's video library to some merchandise catalog where consumers can click on things they view and buy them directly.

As per a youtube spokesperson, founders will have control on which products are tagged in their movies.

Bloomberg credits"individuals knowledgeable about the problem" with supplying the info.

It isn't clear how Google can make money from this endeavor. Presumably Google will earn a percentage from each transaction.

Hopefully YouTube finds an option that benefits creators while also not swaying the management of their own content.

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