11 Important Email Marketing Tips that All Of Us Need To Know

 Trying to achieve excellent results from your email marketing engagement? Learn 10 helpful and important email marketing tips which should be known by you right now.

What follows are a few useful tips about Email Marketing that are necessary to learn for your Email Marketing Success.

1. Use the Double Opens Strategy

When you use “double opens strategy,”pay attention to these things:

• Create better subject lines that captivate non-openers to open your emails.
• Optimize your preheader text.
• Pay attention to your send time.
• Don’t resend it straight away – wait for some time. Ideally, you should wait for 3-5 days before you resend the same email to non-openers.

2. Use a Cliffhanger in Your Subject Line

You can hook your email subscribers with your subject lines and make them curious by using a cliffhanger.

3. Pay Preheader the Same Attention You Give to Your Subject Lines

Preheader text is super important. The more enticing your preheader text, the better your open rates. Learn to optimize both your preheader text and subject lines.

4. Make Your CTA Buttons Contextual

As a marketer, you work hard to craft an eye-catching subject line and write compelling email copy.

But if you aren’t crafting CTAs that encourage subscribers to click on your messages, your campaigns could fall short.The CTA button also gels well with the subject line and copy of the email.

5. Make Engagement a Priority

Engagement is the key to driving good returns from your email campaigns in the long run.So make it a Priority.

6. Keep the Subject Line Concise to Standout in Mobile

Now you must be thinking how to keep your subject lines short, enticing, and captivating all at the same time to standout? Here’s how:

• Use numbers, symbols or emojis.
• Leverage the power of personalization.
• Use creativity.

7. Use Frequency Capping

Frequency capping is a feature that allows you to limit the number of mailers your subscribers will receive during a particular time. You can set the value to the desired number to avoid the hazards of over emailing.

8. A/B Test Your Email Copy Frequently

Regular split testing is one of the best ways to improve your email campaigns.

But when doing A/B testing do not pay much attention to your opinion as your gut instinct can be surprisingly far off the mark when it comes to what will work in email marketing.

So it’s incredibly important to base your decisions on data rather than guesswork or intuition.

9. Maintain Your Email Lists

To get good results from email marketing, you need to remove the bad addresses that affect your reputation as well as your overall deliverability.

10. Keep It Short

Shorter emails are more likely to land in the Primary tab.So keep your Email short.

11. Stay Updated

Email marketing has changed significantly, and it is continually evolving. What has worked in the past may not work now or in the near future. 

Stay Updated about Email Marketing to be aware of what’s not working and avoid those mistakes at all costs – if you want to convert your subscribers into customers.

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