12 Best Google Keyword Planner Alternatives
Looking for a good alternative to Google Keyword Planner? Here are 12 tools you can use to discover keyword ideas and search volume predictions.
Keywords are a fundamental element of search marketing – the key terms and phrases that are used to anchor content and search queries.Here are 19 tools to find new keywords, keyword difficulty, and search volume.
1. Ahrefs
2. SEMrush
SEMrush has a keyword tool that is driven by its huge dataset of search data from 26 different countries.
Its results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking domains.
3. Moz
Moz launched their own dedicated keyword explorer as a supplement to their SEO research suite.
Filtering options allow you to exclude your specific query term to get more ideas, or even choose only question phrases that contain your keyword.
Keyword results include related query ideas alongside estimated search volume and a keyword difficulty score.
Moz also shows domains currently ranking for the keyword and recent mentions of the keyword.
4. Keywordtool.io
This tool scrapes keyword suggestions from Google, YouTube, Bing, and even Amazon.
You can choose suggested keywords from every Google TLD, language, and location; and there are similar options for the other engines it supports.
You will get hundreds of suggested keywords for free, but you need a paid plan to access search volume estimations.
5. Scrapebox
Mostly known as a black hat SEO tool, Scrapebox has plenty of white hat uses too, including conducting keyword research.
With Scrapebox, a small handful of keywords can easily turn into hundreds and even thousands of possibilities.
A limitation is that Scrapebox is software that needs to run on a Windows desktop environment. The upside is that it’s a one-time purchase, versus a monthly or annual subscription.
6. WordStream
Primarily a paid tool to help search marketers manage their pay-per-click campaigns, WordStream also has a free keyword tool that allows a limited number of searches.
Free results only include related keywords, but WordStream’s paid subscribers can see search volume, too.
7. Bing
Even for campaigns that focus on only Google, Bing’s keyword tool can still provide helpful insights on related keywords.
As Bing is itself a search engine, it gets data from much closer to the “source” than other keyword tools do.
This tool is free to use – you just need to have a website verified in Bing’s Webmaster Tools.
8. Keyword Discover
This is one of the oldest keyword tools in existence and they pull search data from the widest list of search resources .
It’s a paid tool, but you can conduct a limited amount of free searches.
While I have found that their predicted search volumes can vary widely from what Google shows, it is a useful tool for discovering ideas you might never have otherwise found.
9. KWFinder
Keyword searches can be focused in five different countries or most of the world’s most popular languages.
Results include a keyword difficulty score and keyword ideas.
These can then be filtered by a number of different metrics.
This is a paid tool, so you can only conduct a limited amount of searches for free.
10. AlsoAsked
This nifty, free tool from Credo pulls data from Google People-Also-Asked boxes to find out what people are asking online.
This can be really useful for finding out what Google is interested in, and for keyword planning.
11. seoClarity
This content marketing tool provides a ton of keyword info.
It gives you insights on search intent, types of content, search volume, topic-demand, and top-ranking URLs.
It’s a paid tool but it also includes information about content gaps and keyword strategies.
12. Keyword Surfer
Keyword Surfer shows you the search volume of different keywords, which can be powerful when paired with tools like AnswerThePublic.
And it’s free.
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